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Apple Music wants to be ‘MTV in its 80s and 90s heyday’
Apple Music execs have been talking to Rolling Stone about their strategy of signing exclusive deals with artists. Apple’s Larry Jackson described the policy as an attempt to ape “MTV in its Eighties...
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MTV puts VMAs videos on Vevo in unexpected partnership
Vevo’s desire to become the home of all music-related videos – not just ‘music videos’ – got a boost this weekend. MTV has posted a number of performances from this weekend’s Video Music Awards (VMAs)...
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MTV redoubles music efforts with shows not videos
MTV’s flagship TV channel is getting back into music, but with shows rather than shortform music videos. “Right now about a third of our slate is what I’d call directly in music, significantly more...
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MTV EMAs to use VR, bots and social stars
MTV has always used its big awards shows to experiment with new technologies, and this year’s European Music Awards (EMAs) in Rotterdam are no exception. MTV is launching a dedicated EMA Facebook...
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MTV Play D2C app launches in the UK with monthly subscription
MTV has launched its new ‘SVOD’ (subscription video on-demand) app in the UK. It’s called MTV Play UK, and is available for Android and for iOS devices as a free download from their respective app...
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