MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with a lyric video ahead of an official video later, the category is certainly a sign of the times. “Lyrics are as important to music fans as ever, and the evolution of lyric videos is evidence of that,” MTV’s Amy Doyle told Mashable. “As we started discussing new categories for this year’s show we immediately gravitated to celebrating the emerging art form of the lyric video.” Up for the inaugural award are Katy Perry’s ‘Birthday’, 5 Seconds of Summer’s ‘Don’t Stop’, Demi Lovato’s ‘Really Don’t Care’, Austin Mahone Ft. Pitbull’s ‘Mmm Yeah’ and Ariana Grande Ft. Iggy Azalea’s ‘Problem’. Our bets are on a happy ‘Birthday’ come 24 August.
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